Denim is clearly a global presence, it not only exists in every country in the world, but in many of these it has become the single most common form of everyday attire.
The ultimate display of detail is found in true vintage denim. The story of each wearer has been indelibly recorded on each pair- each abrasion pattern, area of wear and whiskering, each grease stain are tell tale signs of what each pair has lived through. To achieve this effect naturally takes years of wearing in dry denim without washing- the patinas created through wear are completely personal to you and tell a very special story.
This also takes a great deal of patience.
This research aims is to decode every step that takes place in achieving this look and to analyse the cost that is incurred at every step. Further, it illustrates a comparative study between two washing laundries of Lee.